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How to Make (More) Money Online Using the Membership/Product Hybrid Strategy

Continuity programs that provide ongoing revenue are the ultimate product – when they work. In fact they sound amazing in theory – create a membership site, throw up some new content every week or so and get paid month after month. But let’s face it, memberships do not work in every case.

How toMake (More) Money Online Using the Membership/Product Hybrid Strategy

Unless you’re selling access to web hosting or a vital piece of software, people are going to consider your membership to be something of a luxury item. This means when they want to save a few dollars, your membership is going to be the first thing they cancel if you’re not delivering amazing value month after month.

Conversely, creating a one-time sale product such as a book or recording means you have to make new sales to get new payments. They pay you once, they get the product, and until you create your next product and offer it to them, there’s no more income from that customer (selling affiliate products aside.)

However, it is far, far easier to sell products that are one time payments than it is to sell memberships that go on forever.

That’s why I’d like to suggest a hybrid of the two, sort of the best of both worlds.

Choose a problem that your niche is trying to solve. This should be something significant that takes time and education, like increasing traffic to their website. If your topic is too simple – removing a wart, for example – it won’t work for this hybrid model.

In addition, you want a topic that is highly VALUABLE to the customer. Again, getting traffic to their website is a good example because significantly increasing traffic can mean a substantial increase to their bottom line.

Now then, create your product in installments. For example, you might be teaching 12 different traffic methods, so you can create 12 videos, one on each method. Or you might do 12 modules with several videos in each, depending on how in-depth you are going.

You are going to release your installments one at a time – for example, one every certain number of days. Weekly is good, but you may find that 5 days or even 10 days works better in your case.

Write your killer sales letter, and offer two payment options: One is to pay in full and the other is to make payments. So if you’re charging $199 for the course, you might offer an option of 3 payments at $75. This way they get a discount if they pay in full, but you’ll get more orders because you also take payments.

And as long as you deliver on your promises, you’ll likely find that the vast majority of those who opt to make payments do indeed make all of them, whether you are taking payments over 2 months, 3 months or even longer, so long as it’s a fixed term.

Should anyone cancel before they make all of their payments, they will lose access. It’s up to you if they lose access to the entire course, or only to the portions they did not pay for. Personally I would opt for the second choice.

Another option is to hold back bonuses until the final payment is made. For example, if you’re selling a product with an option of 4 monthly payments, then the customers get the bonuses once they’ve made that fourth payment and no sooner.

I think you’ll find that by taking payments on higher priced programs, you will make more money than if you sold inexpensive programs or if you sold memberships. And just like any product, you can create it once and continue to sell it for years to come.

This means you can set up a new profit stream as often as you choose – you could release a new product every month if you like, or even more often if you outsource.

21 Ways to Grab Attention on Facebook

Have you recently created a new page on Facebook, or just about to get started? If so, here’s 22 proven ways to get noticed, get Liked and create engagement on Facebook.

21 Ways to Grab Attention on Facebook

1. Use videos that are only revealed when they like your page. Make sure the videos are very good to excellent – you don’t want to disappoint. Short and great is much better than long and boring.

2. Offer a free ebook, but only when they like your page. This is just like offering an ebook for an email address, only with viral possibilities.

3. Run a competition. Run LOTS of competitions. People love contests – they’re fun, they get to win stuff, and you don’t look like you’re promoting but you do build your list – it’s a win-win for everyone.

4. Ask questions on Facebook. Nothing promotes engagement more than asking and responding to people’s ideas and especially opinions on a hot topic. In fact, questions get double the rate of comments that statements get.

5. Do you know what’s even more powerful than questions? Fill in the blank posts generate 9 times as many comments as regular posts. For example, “The thing I love about Sunday is ____”

6. Add a Facebook Social Plugin to your website and blog. Yes, some marketers still haven’t done this, yet doing so can result in more exposure, more fans, more business… etc.

7. Did you write a new blog post? Then share that content on your Facebook page.

8. Use photos and videos whenever possible. They get shared 2-3 times more than written content.

9. Find places to add a link to your Facebook page. Email signatures are a great one, so are articles, blog posts, other social media, forum signatures, etc.

10. Go for quality over quantity. Post once or twice a day with really great posts. The exception? If you’re posting news – then you’ll want to post slightly more often.

11. Post news. Anything that is relevant and current for your particular niche. If you look like you are on the breaking edge of what’s happening, people will naturally pay attention to all of your Facebook postings.

12. What’s the fastest way to grow your fan base? Advertise. Remember, your list of Facebook fans is akin to having a mailing list – so it can pay to build that fan base quickly.

13. Rotate your ads often. Daily is best. You’ve got to keep it interesting, and anything they saw yesterday is-not-interesting. Conversion rates can drop a whopping 50% by the second day of running the same ad.

14. Give people a reason to like your page. Incentives work great. But even using the word “because” can increase your likes. “Please like our page because we want to help as many people as possible.”

15. Offer something special just to your Facebook fans. For example, a product discount or a special bonus when they purchase your product or service.

16. If you’re offering a sale, use either the keyword “$ off” or “coupon,” since these two keywords tend to produce the highest response. Offering a certain dollar amount off will tend to produce twice the results of offering a certain percentage off of the regular price. Why? Probably because most people don’t like math.

17. The shorter the post, the higher the level of engagement. Memorize that rule.

18. Post when people aren’t working or aren’t as busy. User engagement tends to be 20% higher when you post from 8pm to 8am. Of course, you’ll need to know where the majority of your audience is to make this work. If your fans are all over the planet, then you can likely post anytime for good results.

19. Share other people’s stuff. Did you know that when you share someone’s content on Facebook, you can create a notification to tell them you shared it? Write their name in the status and Facebook will alert them with the mention function. This is a great icebreaker for networking with other people in your niche.

20. Have an awesome header image. Pay to have this created if you don’t have the skills because it makes an excellent first impression.

21. Engage. Engage engage engage. Like other people’s content when it fits well with your audience. Respond to comments. Always stay positive. And have fun.

Getting Influencers to Share Your Content

Every niche has its share of movers and shakers, including yours. So how do you get those big personalities to share your amazing content with their readers?

Getting Influencers to Share Your Content

First, you should have built a foundation of quality content. Have at least a half dozen posts on your blog, and make sure that each one of them is either chock full of well-written targeted content, or entertaining or both. No one with a reputation is going to send traffic to your site if they can’t vouch that it’s worth their audience’s time.

Now then – make a list of the interesting personalities, experts and big movers in your niche for a blog post you’re going to write. Include background information on them, accomplishments and why they’re important. If you like, rank them according to any criteria you choose – influence, charm, good looks – it’s your post so you can do it as you choose.

For example, depending on your niche, your post might be titled: The Top 50 Flower Bloggers or The Top 25 Movers and Shakers in Finance.

These lists of top people in a niche or industry make for extremely share-worthy content, but you’re going to take it one step further to ensure it gets passed around. Contact each person on the list and congratulate them for making it onto the list. Some of them are sure to tell their own readers about your article through social media and their own blogs and websites.

About ranking these experts – what if some of them are upset with you for not ranking them at the top? First, not everyone can be number 1 – it simply is not possible. Second, even if they are a bit miffed, you can use that to your advantage by gleaming additional blog posts and even publicity out of it. Third, you can write this post annually.

That way, next year those same people may have gone up in the ranking, in which case they are likely to brag about this to their audience. In fact those who are lower on the list may try to curry your favor, and those higher on the list may add you to their inner circle. Really, it’s a win-win no matter what happens, and in the process your content gets shared multiple times.

BONUS TIP: Now that you have the attention of the experts, choose a hot topic and ask them to weigh in. Even if you just get 2 or 3 to share their opinions, you’ll have another piece of great content that is likely to get shared throughout your industry.

BONUS TIP #2: Do a blog post on “What 22 Top ___ Say About ___.” This is easy and practically writes itself. Simply email the experts from your list of experts and ask them for a quote about a current topic or trend in your niche. Then compile their responses into an article or blog post. Be sure to let your contributors know when you make your post, so they can share the link with their audiences, too.

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